Boldly Design

I help small to medium service-based businesses create marketing and design that is both accessible and impossible to ignore. The kind of branding, websites, and visual content you feel proud to put out into the world because it reflects the quality of what you do and works for more people.

Too many businesses are stuck choosing between design that looks good and design that works well. Accessibility is often treated as an afterthought, overly technical, or something only large organisations need to worry about.

Meanwhile, businesses are spending money on websites, PDFs, and marketing materials that unintentionally exclude potential clients or create frustration for users.

I understand the challenge. You want your business to stand out professionally, connect with the right people, and grow with confidence without losing personality or ending up with bland, box-ticking design.

That’s where I come in.

I’ve worked in graphic design since before the internet was a thing, back when we faxed proofs to clients and argued over the best paste-up techniques. My career has taken me across New Zealand and London, working with everyone from startups to global brands including HSBC and Standard & Poor’s. That foundation in traditional design, print, branding, and strategic communication still shapes how I work today.

Now, I combine decades of design experience with a strong focus on digital accessibility to help businesses communicate more clearly, professionally, and inclusively. From websites and branding through to reports, brochures, and social media graphics, I create design that not only looks good, but genuinely works for people.

Because accessible design isn’t just a compliance exercise. It’s good business. Around 1 in 6 New Zealanders experience barriers that can affect how they engage online, and accessible content improves usability for everyone.

I offer agency-quality design without the agency ego or price tag, and I collaborate with a trusted team of illustrators, copywriters, and photographers when projects need additional expertise.

If you want marketing and design that helps your business stand out while being more inclusive and accessible, let’s connect.