Blog
Practical marketing, SEO and small-business advice from Business Directory NZ — written to help Kiwi businesses get found and grow.
5 AI-Powered Tools to Save Business Owners Hours of Work
AI-powered tools like ChatGPT and Bing AI often steal the limelight. But beyond these big names, many other AI tools are designed to boost your productivity. As a tech enthusiast, I've explored five game-changing AI apps that can turn hours of work into minutes, making them especially relevant for New Zealand business owners known for their do-it-yourself multitasking inclinations.
14 June 2024
Looking Back, Moving Forward; Bring on 2023
It's that time of year again when we reflect on the past 12 months and look ahead to 2023. For many Kiwi businesses, the past year has undoubtedly been filled with challenges and obstacles, from a slow and painful recovery from the pandemic to economic uncertainty. But despite these challenges, New Zealand businesses have proven to be resilient, adaptable, and innovative.
11 December 2022
Are You Missing a Crucial Piece of Your Online Reputation?
Everyone seems to have come to understand the power of the internet in this day and age. To find where to eat out next or a plumber to fix that leak in the kitchen, we start by Googling phrases like "Chinese restaurants near me" or "best plumbers in South Dunedin" on our smartphones. So it makes sense that one of the first things a new business owner does is to put their business online with the hope of tapping into this incredible power of discoverability.
3 October 2022
Why Marketing is Not Merely Selling
While advertising can be a crucial tool in modern marketing. However, marketing isn’t simply about advertising.
27 September 2022
How to Improve Sales With Psychological Pricing
Psychological pricing is a powerful way to increase your sales. This article will discuss how it works and how you can apply it to your business.
25 September 2022
7 Tips for Effective Content Marketing
Content marketing is a powerful tool for businesses of all sizes. It can help you connect with your customers and grow your business.
20 September 2022
How Can Content Marketing Help With SEO?
It's no secret that good SEO practices are key to a successful website. But what many business owners don't realise is that content marketing can also help with SEO.
25 July 2022
Effective SEO Strategies for Your Online Presence
SEO strategies are essential to drive more customers to your business and build your brand. But how can you ensure your SEO strategies are effective?
13 July 2022