Cut The Waffle
Cut the Waffle Exists Because Most B2b Marketing Has a Waffle
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B2B SEO, AEO and AI search optimisation for companies that want to rank in Google and get cited in ChatGPT, Perplexity, and AI Overviews. Run by Ben Harris - a working B2B marketing lead with 12+ years across B2B SaaS, corporate B2B, and professional services. One operator, senior-level output, no agency overhead. Services include B2B SEO, Answer Engine Optimisation (AEO), AI brand setup, interactive tools, sales enablement, and go-to-market strategy. Transparent pricing published on the website. Based in Auckland, serving clients across New Zealand, Australia, the UK, and the US.
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