Cut The Waffle

B2B SEO, AEO and AI search optimisation for companies that want to rank in Google and get cited in ChatGPT, Perplexity, and AI Overviews. Run by Ben Harris - a working B2B marketing lead with 12+ years across B2B SaaS, corporate B2B, and professional services. One operator, senior-level output, no agency overhead. Services include B2B SEO, Answer Engine Optimisation (AEO), AI brand setup, interactive tools, sales enablement, and go-to-market strategy. Transparent pricing published on the website. Based in Auckland, serving clients across New Zealand, Australia, the UK, and the US.