General Pants Co.

General Pants focus on delivering the best in youth culture to Australia and New Zealand, and are recognised as a cutting edge purveyor of  fashion and style internationally.

They comb the world looking for the finest edit of youth fashion brands to bring back to a store environment that combines basic and diverse influences from fashion, music, art and various urban subcultures.

Since their humble beginnings as a specialty denim store in Sydney over 30 years ago, they've always made it our mission to be anchored in denim.

Immersed in the life and style of our young blooded customers, General Pants Co. is the place where the young and the restless dress, live and connect.