Specs Direct

At Specs Direct, we offer a refreshing alternative to the typical eyewear shopping experience. Located in Morningside, we’re dedicated to providing a personalised, transparent, and enjoyable approach to eye care. Say goodbye to conveyor-belt service and confusing pricing—our mission is to make finding glasses a positive experience that fits your style, needs, and budget.

Exclusive Eyewear & Personalised Style Advice

We pride ourselves on offering individual, hand-picked frames from around the world, from budget options to exclusive brands. Our experienced eyewear specialists provide styling advice tailored to your personality, ensuring your glasses not only correct your vision but enhance your look.

Renowned Expertise & Professional Care

At Specs Direct, we believe in continuity of care, meaning you’ll see the same optometrist at each visit. We combine technical expertise with a keen sense of style, making sure your eyewear works for both your vision and personal aesthetics.

Fast, Quality Service

With our in-house professional lab, we can provide quality single-vision glasses in as little as one hour—no more waiting for days or weeks.