The Generalist

With 25+ years working in and/or running small businesses and not-for-profit organisations, The Generalist is the ultimate sounding board for small business owners, sole traders and NFPs. From one-off consultations to ongoing help, I offer an experienced ear to listen to challenges, ask the right questions and help owners get enough clarity to move forward, whether they are just starting out or with an established business. For owners who know what's needed but don't have the time or resources to do it, I can also deliver on projects. With hands-on experience across most areas of small business, typical projects include strategic planning, sales and marketing planning, website building, SEO help, grant applications, administration and finance, sales and marketing, and digital tools analysis. Whatever a small business or NFP needs, The Generalist can help. You can find out more about me h