The INCI Lab is a New Zealand cosmetic formulation and small-batch contract manufacturing partner for founders who want clarity, control, and products backed by real science. Offering custom formulation, scale-up support, and private-label skincare, The INCI Lab makes it easier to launch and grow with low moqs (100–500 units).
Led by Merve Samur, The INCI Lab brings over a decade of hands-on r&d experience across clinical chemistry and commercial formulation. Guiding formulation strategy, innovation pathways, and regulatory standards from concept through to commercialisation, so you understand your ingredients and build a brand on substance, not vague claims.
From the first drop in the beaker to the final stability test, The INCI Lab acts like your internal r&d team. You get end-to-end support from idea to launch, with a focus on transparency, quality, and efficacy across skincare, personal care, and pet wellness. You don’t just receive a formula. You receive a scalable business asset designed to perform in production and in market.
Why choose The INCI Lab
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