White Cloud Communications

White Cloud Communications is a strategic marketing consultancy. I am Sara Pastor, and I work with founders and leadership teams who know marketing matters but cannot see where it is going wrong. The name comes from Aotearoa, the Land of the Long White Cloud, where early navigators read the clouds to find land. That is what I do for clients. Clarity and direction first, activity second. I bring almost two decades of marketing experience across New Zealand, Europe and North America, in B2B and B2C, from small businesses to large enterprises, including time in-house at Fisher & Paykel. Today I am based in Prague and work with clients in New Zealand and Europe remotely. What I do Marketing and brand strategy. Positioning and messaging. Communications and content strategy. Media planning and buying. Research and customer insights. Measurement and performance tracking. Fractional CMO and senior marketing leadership. How I work Three ways. Ongoing fractional CMO support, where I own marketing direction alongside your leadership team. Defined projects, such as a launch, a repositioning or a website. Or as a senior layer for in-house marketing teams who need a second pair of hands at strat