Category: Marketing

It’s that time of year again when we reflect on the past 12 months and look ahead to 2023. For many Kiwi businesses, the past year has undoubtedly been filled with challenges and obstacles, from a slow and painful recovery from the pandemic to economic uncertainty. But despite these challenges, New Zealand businesses have proven […]

Everyone seems to have come to understand the power of the internet in this day and age. To find where to eat out next or a plumber to fix that leak in the kitchen, we start by Googling phrases like “Chinese restaurants near me” or “best plumbers in South Dunedin” on our smartphones. So it […]

While advertising can be a crucial tool in modern marketing. However, marketing isn’t simply about advertising.

Psychological pricing is a powerful way to increase your sales. This article will discuss how it works and how you can apply it to your business. What Is Psychological Pricing? Psychological pricing is the process of setting prices for goods and services based on psychological factors, such as perceived value. The theory behind this practice […]